I hold product designers and campaigners in high regard because their mind works 24x7 for new ideas and most of the good ones play with human psychology. But this one has been perplexing me for some time recently.
Here is one new-comer to my gym whose jacket always brandishes the label of 'Original Nike'. One big mouth in my office also sports something which displays another 'Original' attached to its name. This is not very uncommon in branded apparels these days. Perhaps you have guessed by now that what catches this poor observer's eye is this word - 'Original'.
It's been attached to the actual brand name as if the fake ones would have ethics enough not to attach this to their own stickers or tags. And in that light, I wonder how this benefits any of the two, the manufacturer and the customer.
Similar is the case with holograms. I see so many books having a fancy line written on their cover page to the effect of warning the customer not to purchase the product if it doesn't have such and such hologram. Now what use is this? Are the publishers assuming here that the fake ones are stupid enough to print this kind of line on their fake copies of the same book and still not attach an almost similar hologram ! Who, anyway, ever 'wastes' his effort in looking at the hologram from 3 different angles to see if it indeed shows up that publishing house name in 3-D. And in the end, after all, it should not be too difficult for the fakes to get the hologram copied as well.
I would be obliged if any of you product designers or amateur observers could find some time to enlighten this poor observer on this, if you yourself happen to be more fortunate than me to have its answer.
Here is one new-comer to my gym whose jacket always brandishes the label of 'Original Nike'. One big mouth in my office also sports something which displays another 'Original' attached to its name. This is not very uncommon in branded apparels these days. Perhaps you have guessed by now that what catches this poor observer's eye is this word - 'Original'.
It's been attached to the actual brand name as if the fake ones would have ethics enough not to attach this to their own stickers or tags. And in that light, I wonder how this benefits any of the two, the manufacturer and the customer.
Similar is the case with holograms. I see so many books having a fancy line written on their cover page to the effect of warning the customer not to purchase the product if it doesn't have such and such hologram. Now what use is this? Are the publishers assuming here that the fake ones are stupid enough to print this kind of line on their fake copies of the same book and still not attach an almost similar hologram ! Who, anyway, ever 'wastes' his effort in looking at the hologram from 3 different angles to see if it indeed shows up that publishing house name in 3-D. And in the end, after all, it should not be too difficult for the fakes to get the hologram copied as well.
I would be obliged if any of you product designers or amateur observers could find some time to enlighten this poor observer on this, if you yourself happen to be more fortunate than me to have its answer.
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